Return-Path: Delivered-To: test@sej-global.com Received: from ls277.radcom.hosting by ls277.radcom.hosting with LMTP id OE6xE+Y6kWWkGwoAQUtCww (envelope-from ) for ; Sun, 31 Dec 2023 13:26:54 +0330 Return-path: Envelope-to: test@sej-global.com Delivery-date: Sun, 31 Dec 2023 13:26:54 +0330 Received: from mta-174-84-117.intercom.com.sparkpostmail.com ([192.174.84.117]:9631) by ls277.radcom.hosting with esmtps (TLS1.2) tls TLS_ECDHE_RSA_WITH_AES_128_GCM_SHA256 (Exim 4.96.2) (envelope-from ) id 1rJsYr-002mre-2z for test@sej-global.com; Sun, 31 Dec 2023 13:26:54 +0330 X-MSFBL: QlcNkHicYYl5cPPfF4rv1myduDjgebeFHT/y/jCZoWU=|eyJyIjoidGVzdEBzZWo tZ2xvYmFsLmNvbSIsImN1c3RvbWVyX2lkIjoiMSIsInRlbmFudF9pZCI6ImludGV yY29tIiwic3ViYWNjb3VudF9pZCI6Ijg2MjI5IiwibWVzc2FnZV9pZCI6IjY1ODN kZTNhOTE2NTI4NDZkNzc3In0= DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=modash.io; s=intercom; t=1704016606; i=@modash.io; bh=jHw9qGCtMcbKtmHTzlW0QBZQK4nMhTcK5s7Becd3O1A=; h=To:Content-Type:Message-ID:Subject:From:List-Unsubscribe:Date: From:To:Cc:Subject; b=jw87uAgHHSivyQKYg9PaF3AIsu+uAPRjnPyz422wa+lXh/o3fseJ3FilPB4lGB4D1 bVkbGWNq7gi7hdmEssftH0GBUw1CxcgVy7VsCUiFuIMYQywYzXgt4HIDWn3s34GCsb 1KHZAPksy0fTm4PsSCKU7NOUMMX/AMQZfHjoXdHU= To: test@sej-global.com Content-Type: multipart/alternative; boundary="_----1tX1amGODzVW00jc3X5ZIQ===_1D/77-06784-EDA31956" MIME-Version: 1.0 X-Mailgun-Variables: {"app_id":"hgbst103","conversation_id":"127905701297102","user_id":"658be01414342603c79e6591","intercom_localized_email_content_id":"26997978"} X-Auto-Response-Suppress: OOF, AutoReply X-Intercom-App-Id: hgbst103 X-Intercom-Bin: 140 Reply-To: Team Modash Message-ID: <11062ef0-36cc7288-1704016605-127905701297102@outbound.intercom.modash.io> X-Report-Abuse: Please report spam or abuse to abuse@intercom.io Subject: What makes a creator a good fit? From: "Team Modash" List-Unsubscribe: , Date: Sun, 31 Dec 2023 09:56:46 +0000 X-Spam-Status: No, score=0.2 X-Spam-Score: 2 X-Spam-Bar: / X-Ham-Report: Spam detection software, running on the system "ls277.radcom.hosting", has NOT identified this incoming email as spam. The original message has been attached to this so you can view it or label similar future email. If you have any questions, see root\@localhost for details. Content preview: As promised, today we’re answering the million-dollar question: what makes a creator a good fit? Our customers have run thousands of successful campaigns with creators they found in Modash and we’ [...] Content analysis details: (0.2 points, 5.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 0.0 URIBL_DBL_BLOCKED_OPENDNS ADMINISTRATOR NOTICE: The query to dbl.spamhaus.org was blocked due to usage of an open resolver. 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[URIs: intercom-mail.com] 0.0 HTML_MESSAGE BODY: HTML included in message 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid 0.0 LOTS_OF_MONEY Huge... sums of money -0.0 T_SCC_BODY_TEXT_LINE No description available. 0.1 DKIM_INVALID DKIM or DK signature exists, but is not valid 0.0 KAM_DMARC_STATUS Test Rule for DKIM or SPF Failure with Strict Alignment 0.0 T_KAM_HTML_FONT_INVALID Test for Invalidly Named or Formatted Colors in HTML X-Spam-Flag: NO X-From-Rewrite: unmodified, no actual sender determined from check mail permissions --_----1tX1amGODzVW00jc3X5ZIQ===_1D/77-06784-EDA31956 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: quoted-printable As promised, today we=E2=80=99re answering the million-dollar question: wha= t makes a creator a good fit=3F =0D=0A Our customers have run thousands of = successful campaigns with creators they found in Modash and we=E2=80=99ve s= een that good collaborators have 5 things in common. =0D=0A =E2=80=8B =0D= =0A What makes creators a good fit=3F =0D=0A =E2=80=8B =0D=0A 1. =0D=0A =E2= =9A=A1High engagement rate=E2=9A=A1 Engagement rates vary depending on foll= ower count. Generally, as follower count goes up, engagement rate goes down= . =E2=80=8B Your ideal creator will have an average or higher engagement ra= te than the benchmark of the tier they=E2=80=99re in. At a minimum, make su= re the average engagement rate on Instagram is over 2%. =0D=0A 2. =0D=0A = =F0=9F=91=AF Strong match between their audience & your audience =F0=9F= =91=AF Who follows, listens, & likes this creator=3F Is this audience p= art of your target customer=3F Will this audience like your product or serv= ice & will they spend cash money to buy from you=3F Make sure there=E2= =80=99s a match between an influencer=E2=80=99s audience and your target au= dience. =0D=0A 3. =0D=0A =F0=9F=8C=B2 You=E2=80=99re related =F0=9F=8C=B2 I= s your brand or service related to the creator=E2=80=99s content and niche= =3F It doesn=E2=80=99t have to be a strong relation: sometimes we have more= in common with a third cousin twice removed than our own siblings. =E2=80= =8B Depending on your niche, branch out in as many different directions as = you can. Your ideal creators are on the same tree as you, but not necessari= ly the exact same branch. =0D=0A 4. =0D=0A =F0=9F=92=B0 Match your budget = =F0=9F=92=B0 You can=E2=80=99t build a relationship with an influencer who= =E2=80=99s way out of your budget. And while influencer fees still lack con= sistency & transparency, you can rely on follower count for a rough ide= a. =E2=80=8B =E2=80=8BRule of thumb: The higher the follower count, the hig= her the fee. =0D=0A 5. =0D=0A =E2=9C=A8 Their content passes your vibe chec= k =E2=9C=A8 High-quality content has the vibrancy, color, style & messa= ging that stands out. Does a creator's content match up to your brand=E2=80= =99s aesthetic, message & core values=3F Do their posts grab attention= =3F Is their audience curious about products or services they use=3F Do the= y create the kind of content your target customers are looking for=3F =0D= =0A =E2=80=8B =0D=0A If a creator passes at least 3 of these 5, they can sa= fely be added to your shortlist. =0D=0A Jump into Modash now and find your = ideal creators. =0D=0A =E2=80=8B =0D=0A Find ideal creators --_----1tX1amGODzVW00jc3X5ZIQ===_1D/77-06784-EDA31956 Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset="UTF-8" =0D=0A=0D=0A=0D=0A=0D=0A = =0D=0A =0D=0A =0D=0A =0D=0A =0D=0A = =0D=0A =0D=0A =0D=0A =0D=0A=0D=0A=0D=0A =0D=0A=0D=0A=0D=0A=0D=0A=0D=0A
3D""/=0D=0A=0D=0A =0D= =0A =0D=0A=0D=0A =0D=0A =0D=0A =0D=0A
=0D=0A
=0D=0A
=0D=0A

As promis= ed, today we=E2=80=99re answering the million-dollar question: what makes a= creator a good fit=3F

=0D=0A

Our customers have= run thousands of successful campaigns with creators they found in Modash a= nd we=E2=80=99ve seen that good collaborators have 5 things in common.

= =0D=0A


=E2=80=8B

=0D=0A

What makes creators a go= od fit=3F

=0D=0A


=E2=80=8B

=0D=0A

1.

=0D=0A

=E2=9A=A1High engagement rate=E2=9A=A1
Engagement= rates vary depending on follower count. Generally, as follower count goes = up, engagement rate goes down.
=E2=80=8B
Your ideal creator will hav= e an average or higher engagement rate than the benchmark of the tier they= =E2=80=99re in. At a minimum, make sure the average engagement rate on Inst= agram is over 2%.

=0D=0A

2.

=0D=0A

=F0=9F=91=AF Strong matc= h between their audience & your audience =F0=9F=91=AF
Who follo= ws, listens, & likes this creator=3F Is this audience part of your targ= et customer=3F Will this audience like your product or service & will t= hey spend cash money to buy from you=3F Make sure there=E2=80=99s a match b= etween an influencer=E2=80=99s audience and your target audience.

=0D=0A=

3.

=0D=0A

=F0=9F=8C=B2 You=E2=80=99re related =F0=9F=8C=B2 =
Is your brand or service related to the creator=E2=80=99s conten= t and niche=3F It doesn=E2=80=99t have to be a strong relation: sometimes w= e have more in common with a third cousin twice removed than our own siblin= gs.
=E2=80=8B
Depending on your niche, branch out in as many differen= t directions as you can. Your ideal creators are on the same tree as you, b= ut not necessarily the exact same branch.

=0D=0A

4.

=0D=0A

= =F0=9F=92=B0 Match your budget =F0=9F=92=B0
You can=E2=80=99t build= a relationship with an influencer who=E2=80=99s way out of your budget. An= d while influencer fees still lack consistency & transparency, you can = rely on follower count for a rough idea.
=E2=80=8B
=E2=80=8BRule = of thumb: The higher the follower count, the higher the fee.

=0D=0A<= p class=3D"text-center" style=3D"text-align: center; color: #0a0a0a; font-f= amily: sans-serif; font-weight: normal; line-height: 130%; font-size: 16px;= margin: 0 0 10px; padding: 0;" align=3D"center">5.

=0D=0A

=E2=9C=A8 Their content passes your vibe check =E2=9C= =A8
High-quality content has the vibrancy, color, style & messa= ging that stands out. Does a creator's content match up to your brand=E2=80= =99s aesthetic, message & core values=3F Do their posts grab attention= =3F Is their audience curious about products or services they use=3F Do the= y create the kind of content your target customers are looking for=3F

= =0D=0A


=E2=80=8B

=0D=0A

If a creator passes at least 3 of these 5, they can safely be added to yo= ur shortlist.

=0D=0A

Jump into Modash now and fi= nd your ideal creators.

=0D=0A


=E2=80=8B

= =0D=0A
Find ideal creat= ors
=0D=0A
=0D=0A
=0D=0A

Modash O=C3=9C, Ma= akri 19, 10145 Tallinn, Estonia

=0D=0A

F= ollow us on LinkedIn

=0D=0A

Unsubscri= be

=0D=0A
=0D=0A =
=0D=0A=0D=0A=0D= =0A3D"intercom"=0D=0A=0D=0A3D""=0D=0A=0D=0A --_----1tX1amGODzVW00jc3X5ZIQ===_1D/77-06784-EDA31956--